當堅苦工作和平原生活是中國人民的被尊敬的賢良幾代時，有成長受歡迎為外國被烙記的或進口的物品。 但跑與消耗量相反增長的習性在中國是傳統傾向保存。 雖然豪華消耗量增長，為了多數統治社會想法是慎密消耗量和承擔沒有比您可執行。

讀其餘「豪華品牌在中國，第II部分」或張貼評論 >>

外國公司在輕拍分享增長的興趣入中國的豪華市場上。 統計表示不僅富裕的人民的數量在中國快速地增長，但，他們的自願在昂貴的項目上花費也在上升，駕駛被胃口為狀態並且豪華產品舒適和陷阱。

讀其餘「豪華品牌在中國」或張貼評論 >>

由安德魯・ Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.

“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment