Terwijl het harde werk en het duidelijke leven gerespecteerde deugden van de Chinese mensen voor generaties zijn geweest, is er de groei veel gevraagd voor buitenlands-gemerkte of ingevoerde goederen geweest. Maar het lopen tegenovergesteld aan de groeiende gewoonte van consumptie in China is de traditionele tendens te sparen. Hoewel de luxeconsumptie groeit, voor het meest het dominante sociale idee is nog voorzichtige consumptie en niet meer dan ondernemend kunt u presteren.

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Buitenlands bedrijvenaandeel een groeiende rente in het onttrekken in de luxemarkt van China. De statistieken tonen niet alleen dat het aantal rijke mensen snel in China groeit, maar dat hun bereidheid om aan groot-kaartjespunten te besteden ook op de stijging is, die door voor status evenals het comfort eetlust en van luxeproducten op te sluiten wordt gedreven.

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Door Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.

“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment