노력 및 평야 생존이 중국 시민의 존경되는 미덕의 여러 세대에 걸쳐 동안, 외국 상표를 붙였거나 수입한 상품을 위해 수요가 많은 성장이 계속 있다. 그러나 중국에 있는 소비의 성장 거주에 반해 달리는 것은 저장하는 전통적인 성향 이다. 호화스러운 소비가 성장하더라도, 왜냐하면 최대 지배적인 사회적인 아이디어가 아직도 신중한 소비 및 더 이상을 착수하는 보다는이더라도 당신은 실행할 수 있다.

"중국, 부 II에 있는 호화스러운 상표"의 나머지를 읽거나 코멘트를 배치하십시오 >>

외국인 회사는 중국의 호화스러운 시장으로 두드리기에 있는 성장 관심사를 공유한다. 통계는 뿐만 아니라 풍부한 사람들의 수가 중국에서 빨리 성장하고 있다는 것을, 그러나 고가 품목에 쓰는 그들의 자발심이 호화스러운 제품의 안락 그리고 덫치기 뿐만 아니라 상태를 위한 식욕에 의해 몬 상승에 또한 다는 것을 보여준다.

"중국에 있는 호화스러운 상표"의 나머지를 읽거나 코멘트를 배치하십시오 >>

앤드류 Hupert의 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.

“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment