Tandis que la vie de travail dur et de plaine ont été des vertus vénérées des chinois pour des générations, il y ont eu une croissance de demande des marchandises étranger-marquées ou importées. Mais courir à l'opposé de l'habitude croissante de la consommation en Chine est la propension traditionnelle de sauver. Bien que la consommation de luxe se développe, parce que la plupart l'idée sociale dominante est encore consommation prudente et n'entreprendre pas plus que vous pouvez exécuter.

Lisez le reste « de marques de luxe en Chine, la partie II » ou signalez un commentaire >>

Les compagnies étrangères partagent un intérêt croissant en branchant sur le marché de luxe de la Chine. Les statistiques prouvent non seulement que le nombre de personnes riches se développe rapidement en Chine, mais que leur volonté de dépenser sur des articles de grand-billet est également sur l'élévation, conduite par un appétit pour le statut aussi bien que les conforts et les piégeages des produits de luxe.

Lisez le reste « de marques de luxe en Chine » ou signalez un commentaire >>

Par Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment

To Jim van Drunen Littel the Netherlands were always going to be too small. Bilingually raised and working for one of the best known consumer goods companies in the world, he goes international in 1986. Successfully managing a territory stretching from India to Japan for a large tobacco company, it is then time to realise other personal ambitions. Starting his own enterprise and learning Chinese, those are his goals. Van Drunen Littel goes back to university and lives with a Chinese family for several months to get a good understanding of the Chinese culture. In the meantime he’s working on getting One2Call started: Interpretation, City Directions, Yellow Pages, Lonely Planet and lots more. All in one phone based service. In between calls he gives us a few golden tips.

“First of all it’s useful for every foreign businessman in China to have insight into Read the rest of “Advanced Golden China tips” or post a comment