中国からの調達は簡単な、費用運転されたアプローチからより精巧で、より戦略的な変化展開した。 最近の製品の回収が全面的な図に基づいて中国の輸出高に影響を与えなかったようではない間、私達が事例証拠の提案に他では出くわしたどんなに。

確実に最初の調達の興味は中国の悪名高い安価によって誘発された、指示しなさい両方(労働のためのそれらのようなおよび土地または賃貸料)および間接…

「最も最近の中国の調達の傾向」の残りを読むか、またはコメントを掲示しなさい >>

ある特定の贅沢なブランドのために、中国はアジア・太平洋の最も大きい単一市場として既に日本および香港を両方上回ってしまった。 しかし中国の贅沢なブランドの成長する存在はそれとより大きい競争を持って来ている。 上海の南京の道のような国で混雑した通りは、世界の贅沢なブランド間の激しい競争を目撃している。 中国の市場は飽和されるようになっていることを一部が警告する間、今のところ環境はまだ潜在的な加入者のための肯定的な1である。

「中国の贅沢なブランドの残りを読みなさい: 部IIIは」またはコメントを掲示する >>

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods. But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform.

Read the rest of “Luxury Brands in China, Part II” or post a comment >>

Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

Read the rest of “Luxury Brands in China” or post a comment >>

By Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment