El Sourcing de China se ha desarrollado de un acercamiento straight-forward, coste-conducido variedades más elaboradas y más estratégicas. Mientras que memorias recientes del producto no se parecían haber afectado las exportaciones chinas basadas en figuras totales, no obstante hemos parecido sugerir anecdótico de la evidencia de otra manera.

El interés inicial del sourcing fue accionado indudablemente por costos notorios de China los bajos, dirija (por ejemplo ésos para el trabajo y tierra o alquiler) e indirecto…

Lea el resto “de las tendencias más últimas del Sourcing de China” o fije un comentario >>

Para ciertas marcas de fábrica de lujo, China outstripped ya Japón y Hong Kong como el solo mercado más grande de Asia el Pacífico. Pero la presencia cada vez mayor de marcas de fábrica de lujo en China está trayendo con ella la mayor competición. Las calles más ocupadas del país, tales como camino de Nanjing en Shangai, están atestiguando la competición feroz entre las marcas de fábrica de lujo del mundo. Mientras que algunos han advertido que el mercado de China se está saturando, de momento el ambiente sigue siendo positivo para los principiantes potenciales.

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While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods. But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform.

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Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

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By Andrew Hupert 

Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

If you are a straight-arrow manager trying some “out of the box” thinking in China you are going to need a strategy for gauging and recognizing success in the early stages. Most of all you need to avoid squandering your investment by pulling the plug too early.

Here are some ideas that might help: Read the rest of “Warning to China Managers: Out of the box thinking can get messy” or post a comment