微軟在中國 

由Ernie ・ Tadla

需要比爾・格茨十二年，并且億萬被錯過的收支、贏利和市場份額機會學會對怎麼做生意在中國…中國方式。

1992年微軟來了到中國。 十一年後，與全球性收支$35十億美國，在中國第二大個人計算機市場在世界上，微軟中國收支是$300百萬，并且它是經營困惑不解。

來源： Newsweek，亞洲編輯。 6月21/04

幾行情從文章：
• “….. 奮鬥轉動贏利，急性美國軟件巨人不再設法變革中國。 反而，中國改變公司」。

• 「微軟開始注意評論家和更加充分地擁抱中國。 它現在是寬廣合作，甚而飛行中國工程師到Redmond為訓練」。

• 「CEO史蒂夫Ballmer相信了他的`非常有良好社會關係的』中國CEO (盜版從Nortel)與 讀其餘「微軟和沃爾碼在中國」或張貼評論

Bora發射是最成功的新的汽車發射在中國的汽車歷史上。 FAW/VW不能做他們足够快速地。

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…

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