MICROSOFT В КИТАЕ 

Ernie Tadla

Оно приняло Билл Гейтс 12 лет и миллиардыы пропущенного дохода, профита и возможностей удельного веса на рынке выучить как к сделайте дело в Китае… китайская дорога.

Microsoft пришел к Китаю в 1992. 11 лет более поздно, с глобальный доходами $35 миллиардов США, в Китае второй по величине рынок пикокулона в мире, доходе Microsoft-Китая был $300 миллионов, и он работал на потере.

Источник: Newsweek, вариант Азии. 21-ое/4 июня

Несколько quotes от статьи:
• “….. борющся для того чтобы повернуть профит, brash американский гигант средства программирования no longer не пытается изменить Китай. Вместо, Китай изменяет компанию.»

• «Microsoft начал выслушать критиков внимательно и обнять Китай полно. Он теперь обширно co-operating, даже летая китайские инженеры к Redmond для тренировки.»

• «CEO Стив Ballmer чредитовал его CEO Китая `очень наилучшим образом-соединенный' (пиратствованный от Nortel) с Прочитайте остальнои «Microsoft и Wal-Рынока в Китае» или вывесьте комментарий

Стартом Bora был успешно новый старт автомобиля в истории Китая автомобильной. FAW/VW не было в состоянии сделать их быстро достаточно.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…

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