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Mentality, Mindset, Mianzi - How to Avoid a Crisis心態,心態,面子-如何避免危機

July 4th, 2007  by China Business Success Stories 2007年7月4日,由中國企業成功的故事

By Donny Huang由donny黃

metality ,心態,面子-如何避免危機 In 2005 numerous public relationship crisises have haunted multinationals operating in China. 在2005年眾多的公共關係crisises有困擾,跨國公司在中國經營。 Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. 大品牌,如寶潔,雀巢,肯德基,上Johnson & Johnson ,和索尼公司遭受嚴重損害自己的品牌聲譽。 An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. 分析背後的原因,所遇到的問題,顯示他們是因為從根本上的誤解,錯綜複雜的中國文化對業務。 This reaches far deeper than most people think. 這遠遠更深的比一般人的想法。 Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment閱讀其餘“的心態,思維,面子-如何避免危機”或張貼評論

A (Consumer) Storm in a (Foreign) Coffee Cup (消費者)風暴在一個(外國)咖啡杯

June 21st, 2007  by China Business Success Stories 2007年6月21日,由中國企業成功的故事

By Jeremy Gordon作者:傑里米戈登

(消費者)風暴在一個(外國)咖啡杯 Starbucks seems to be everywhere in China’s big cities (it has around 200 branches) and locals and expats alike can be found reading, meeting and drinking the high-priced hot stuff. 星巴克似乎是無處不在,中國的大城市(有大約200名支部)和本地人和外籍人士,都可以找到讀,會議和飲用高價位的熱的東西。 The success of Starbucks in China has been hailed as a victory for a foreign consumer brand, and proof that urban Chinese consumers will spend money for the right product / service / experience. 成功的星巴克在中國已被譽為勝利,為外國消費者的品牌,並證明了中國城市消費者花錢為正確的產品/服務/經驗。
Read the rest of “A (Consumer) Storm in a (Foreign) Coffee Cup” or post a comment閱讀其餘“ (消費者)風暴在一個(外國)咖啡杯”或張貼評論

How could SMEs get business in China?中小型企業如何能獲得在中國的業務? Winning big brands by product fit贏得大品牌的產品適合

June 6th, 2007  by China Business Success Stories 2007年6月6日,由中國企業成功的故事

By BeijingMan 由beijingman

外國中小企業在中國的業務 GOLD RUSH TO CHINA. 淘金中國。 Some 200 companies from small Finland have already established business in China. 約200名公司從小型芬蘭已經確立了在中國的業務。 Similarly, over 300 companies from Sweden and more than 500 from Germany. 同樣地,超過300家公司從瑞典和500多名來自德國。

Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen. 沒有人知道有多少法國公司有,但餐館和cafees在北京充滿了講法語的學生,管理人員和商人。

To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. 提高他們的業務,西班牙採取了塞萬提斯學院,北京和意大利預留整個2006年,作為他們的文化年在中國。 Year 2006 is also Year of Friendship with India and The Year of Russia. 2006年,也是今年的友誼與印度和俄羅斯年。 Read the rest of “How could SMEs get business in China?閱讀其餘的“中小型企業如何能獲得在中國的業務? Winning big brands by product fit” or post a comment贏得大品牌的產品適合“或張貼評論

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