By Donny Huang由donny黄

In 2005 numerous public relationship crisises have haunted multinationals operating in China. 在2005年众多的公共关系crisises有困扰，跨国公司在中国经营。 Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. 大品牌，如宝洁，雀巢，肯德基，上Johnson ＆ Johnson ，和索尼公司遭受严重损害自己的品牌声誉。 An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. 分析背后的原因，所遇到的问题，显示他们是因为从根本上的误解，错综复杂的中国文化对业务。 This reaches far deeper than most people think. 这远远更深的比一般人的想法。 Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment阅读其余“的心态，思维，面子-如何避免危机”或张贴评论

By Jeremy Gordon作者：杰里米戈登

Starbucks seems to be everywhere in China’s big cities (it has around 200 branches) and locals and expats alike can be found reading, meeting and drinking the high-priced hot stuff. 星巴克似乎是无处不在，中国的大城市（有大约200名支部）和本地人和外籍人士，都可以找到读，会议和饮用高价位的热的东西。 The success of Starbucks in China has been hailed as a victory for a foreign consumer brand, and proof that urban Chinese consumers will spend money for the right product / service / experience. 成功的星巴克在中国已被誉为胜利，为外国消费者的品牌，并证明了中国城市消费者花钱为正确的产品/服务/经验。
Read the rest of “A (Consumer) Storm in a (Foreign) Coffee Cup” or post a comment阅读其余“ （消费者）风暴在一个（外国）咖啡杯”或张贴评论

By BeijingMan 由beijingman

GOLD RUSH TO CHINA. 淘金中国。 Some 200 companies from small Finland have already established business in China. 约200名公司从小型芬兰已经确立了在中国的业务。 Similarly, over 300 companies from Sweden and more than 500 from Germany. 同样地，超过300家公司从瑞典和500多名来自德国。

Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen. 没有人知道有多少法国公司有，但餐馆和cafees在北京充满了讲法语的学生，管理人员和商人。

To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. 提高他们的业务，西班牙采取了塞万提斯学院，北京和意大利预留整个2006年，作为他们的文化年在中国。 Year 2006 is also Year of Friendship with India and The Year of Russia. 2006年，也是今年的友谊与印度和俄罗斯年。 Read the rest of “How could SMEs get business in China?阅读其余的“中小型企业如何能获得在中国的业务？ Winning big brands by product fit” or post a comment赢得大品牌的产品适合“或张贴评论