中國事務Q & A用Shaun馬勒
Shaun馬勒是中國市場研究小組(CMR)的創建者和總經理， www.researchcmr.com. 他在報紙被出版了，廣泛被寫了并且被引述了全世界包括BusinessWeek，哈佛企業回顧， Forbes，道瓊』 MarketWatch、TheStreet.com、投資者的企業日報、財務亞洲，華爾街日報和Barron』 s。 在他的十年在中國，他協助了上百…
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中國事務Q & A用Shaun馬勒
Shaun馬勒是中國市場研究小組(CMR)的創建者和總經理， www.researchcmr.com. 他在報紙被出版了，廣泛被寫了并且被引述了全世界包括BusinessWeek，哈佛企業回顧， Forbes，道瓊』 MarketWatch、TheStreet.com、投資者的企業日報、財務亞洲，華爾街日報和Barron』 s。 在他的十年在中國，他協助了數百Fortune 500， SMEs，并且套利基金在中國最好確定多麼利用增長的機會。
中國成功案例要求他什麼您在中國需要知道做生意，特別是怎樣銷售您的產品。
What is the China Market Research Group?
We help companies make smarter decisions in China by helping them develop strategies for expansion. We work with Fortune 500 companies and SMEs helping them get market intelligence and then giving them actionable items and strategies for growth in China. Our main competitors would be McKinsey or Bain though we position ourselves as premium to them. The main difference is that Read the rest of “China Business Q & A with Shaun Rein” or post a comment
Mentality, Mindset, Mianzi - How to Avoid a Crisis
By Donny Huang
In 2005 numerous public relationship crisises have haunted multinationals operating in China. Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. This reaches far deeper than most people think. Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment
A (Consumer) Storm in a (Foreign) Coffee Cup
By Jeremy Gordon
Starbucks seems to be everywhere in China’s big cities (it has around 200 branches) and locals and expats alike can be found reading, meeting and drinking the high-priced hot stuff. The success of Starbucks in China has been hailed as a victory for a foreign consumer brand, and proof that urban Chinese consumers will spend money for the right product / service / experience.
Read the rest of “A (Consumer) Storm in a (Foreign) Coffee Cup” or post a comment
How could SMEs get business in China? Winning big brands by product fit
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
