中国事务Q & A用Shaun马勒
Shaun马勒是中国市场研究小组(CMR)的创建者和总经理， www.researchcmr.com. 他在报纸被出版了，广泛被写了并且被引述了全世界包括BusinessWeek，哈佛企业回顾， Forbes，道琼’ MarketWatch、TheStreet.com、投资者的企业日报、财务亚洲，华尔街日报和Barron’ s。 在他的十年在中国，他协助了上百…
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中国事务Q & A用Shaun马勒
Shaun马勒是中国市场研究小组(CMR)的创建者和总经理， www.researchcmr.com. 他在报纸被出版了，广泛被写了并且被引述了全世界包括BusinessWeek，哈佛企业回顾， Forbes，道琼’ MarketWatch、TheStreet.com、投资者的企业日报、财务亚洲，华尔街日报和Barron’ s。 在他的十年在中国，他协助了数百Fortune 500， SMEs，并且套利基金在中国最好确定多么利用增长的机会。
中国成功案例要求他什么您在中国需要知道做生意，特别是怎样销售您的产品。
什么是中国市场研究小组？
我们在中国帮助公司通过帮助他们开发战略做出更加聪明的决定为扩展。
我们工作与Fortune 500公司，并且帮助他们的SMEs在中国得到市场情报然后给他们可控诉的项目和战略为成长。 Our main competitors would be McKinsey or Bain though we position ourselves as premium to them. The main difference is that Read the rest of “China Business Q & A with Shaun Rein” or post a comment
Mentality, Mindset, Mianzi - How to Avoid a Crisis
By Donny Huang
In 2005 numerous public relationship crisises have haunted multinationals operating in China. Big brands such as P&G, Nestle, KFC, Johnson & Johnson, and Sony have suffered severe damage to their brands’ reputation. An analysis of the underlying reason for the problems encountered shows that they are due to a fundamental misunderstanding of the intricacies of Chinese culture on business. This reaches far deeper than most people think. Read the rest of “Mentality, Mindset, Mianzi - How to Avoid a Crisis” or post a comment
A (Consumer) Storm in a (Foreign) Coffee Cup
By Jeremy Gordon
Starbucks seems to be everywhere in China’s big cities (it has around 200 branches) and locals and expats alike can be found reading, meeting and drinking the high-priced hot stuff. The success of Starbucks in China has been hailed as a victory for a foreign consumer brand, and proof that urban Chinese consumers will spend money for the right product / service / experience.
Read the rest of “A (Consumer) Storm in a (Foreign) Coffee Cup” or post a comment
How could SMEs get business in China? Winning big brands by product fit
By BeijingMan
GOLD RUSH TO CHINA. Some 200 companies from small Finland have already established business in China. Similarly, over 300 companies from Sweden and more than 500 from Germany.
Nobody knows how many French companies are there, but restaurants and cafees in Beijing are filled with French speaking students, officers and businessmen.
To boost their businesses, Spain took Cervantes Institute to Beijing and Italy reserved the whole year 2006 as their culture year in China. Year 2006 is also Year of Friendship with India and The Year of Russia. Read the rest of “How could SMEs get business in China? Winning big brands by product fit” or post a comment
