중국에 있는 마이크로소프트 

Ernie Tadla의

빌 게이츠에게 12 년이 소요되고 놓쳐진 수익, 이익 및에 중국에 있는… 중국 방법 어떻게 사업하십시오지 배우는 시장 점유율 기회의 10억.

마이크로소프트는 1992년에 중국에 왔다. 중국에서 $35십억 미국의 세계적인 수익과 더불어 나중에 11 년, 세계, 마이크로소프트 중국 수익에 있는 두번째로 큰 PC 시장은 $300백만이고, 당황했던 운영하는이었다.

근원: Newsweek 의 아시아 판. 6월 21/04일

기사에서 몇몇 따옴표:
• “….. 이익을 돌기 위하여 고투해서, 성마른 미국 소프트웨어 회사는 더 이상 중국을 바꾸는 것을 시도하고 있지 않다. 대신, 중국은 바꾸고 있다 회사를."

• "마이크로소프트는 비평가를 주의하고 중국을 완전히 얼싸안는 것을 시작했다. 그것은 지금이다 훈련을 위한 Redmond에 중국 엔지니어를 비행하는 조차 넓게, 협력."

• "CEO Steve Ballmer (Nortel에서 약탈되는) 중국 그의 `아주 문벌이 좋은'는 CEO를을 가진 신용했다 "중국에 있는 마이크로소프트 그리고 월마트"의 나머지를 읽거나 코멘트를 배치하십시오

Bora 발사는 중국의 자동 역사에 있는 성공적인 새로운 차 발사이었다. FAW/VW는 충분히 빨리 그들을 만들 수 없었다.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…

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