MICROSOFT IN CINA 

Da Ernie Tadla

Ha occorr a Bill Gates dodici anni e miliardi di reddito mancato, del profitto e delle occasioni della percentuale del mercato imparare come a faccia il commercio in Cina… il senso cinese.

Microsoft è venuto in Cina in 1992. Undici anni più successivamente, con i redditi globali di $35 miliardo Stati Uniti, in Cina il secondo più grande mercato del pc del mondo, reddito della Microsoft-Cina era $300 milioni e stava funzionando ad una perdita.

Fonte: Newsweek, edizione dell'Asia. 21 e 4 giugno

Parecchie citazioni dall'articolo:
• “….. lottando per girare un profitto, il gigante americano brash del software più non sta provando a cambiare la Cina. Invece, la Cina sta cambiando l'azienda.„

• “Microsoft ha cominciato fare attenzione ai critici ed abbracciare la Cina più completamente. Ora è largamente cooperare, persino volante gli assistenti tecnici cinesi a Redmond per addestramento.„

• “il CEO Steve Ballmer ha accreditato il suo CEO molto bene-collegato della Cina del `' (pirated da Nortel) con Legga il resto “di Microsoft e del Wal-Mart in Cina„ o invii un commento

Il lancio di Bora era il nuovo lancio dell'automobile più riuscito nella storia automobilistica della Cina. FAW/VW non ha potuto farlo abbastanza velocemente.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment

Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…

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