El desastre del subprime ha confundido ventas al por menor en los E.E.U.U., forzando a las muchas compañías retroceder estimaciones de ventas como consumidores tímidos lejos de contadores de comprobación. Minoristas de lujo y compañías de la tarjeta de crédito en los E.E.U.U. han divulgado recientemente las proyecciones ceñudas para los cuartos que venían.

China, sin embargo, es un mercado al por menor en la subida. En China 2007 crecimiento fijado del 17% en el gasto al por menor.

Lea el resto del “mercado al por menor de levantamiento de China” o fije un comentario >>

MICROSOFT EN CHINA 

Por Ernie Tadla

Tomó a Bill Gates doce años y los mil millones de rédito faltado, de beneficio y de oportunidades de la cuota de mercado de aprender cómo a haga el negocio en China… la manera china.

Microsoft vino a China en 1992. Once años más adelante, con los réditos globales de $35 mil millones los E.E.U.U., en China el segundo mercado más grande de la PC del mundo, rédito de Microsoft-China era $300 millones, y funcionaba en una pérdida.

Fuente: Newsweek, edición de Asia. 21/4 de junio

Varias cotizaciones del artículo:
• “….. luchando para dar vuelta a un beneficio, el gigante americano temerario del software está intentando no más cambiar China. En lugar, China está cambiando la compañía.”

• “Microsoft comenzó a prestar atención a los críticos y a abrazar China más completamente. Ahora es ampliamente el cooperar, incluso volando a ingenieros chinos a Redmond para el entrenamiento.”

• El “CEO Steve Ballmer ha acreditado a su CEO muy bien-conectado de China del `' (pirateado de Nortel) con Lea el resto de “Microsoft y del Wal-Centro comercial en China” o fije un comentario

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

Read the rest of “An outstanding successful executive in North America, not in China” or post a comment >>

As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

Read the rest of “Caution is the key in Chinese recruitment” or post a comment >>

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment