MICROSOFT IN CHINA 

Durch Ernie Tadla

Es dauerte Bill Gates zwölf Jahre und Milliarden des vermißten Einkommens, des Profites und der Marktanteilgelegenheiten, zu erlernen, wie zu Geschäft in China… die chinesische Weise tun Sie.

Microsoft kam nach China 1992. Elf Jahre später, mit globalen Einkommen von $35 Milliarde US, in China war der zweite größte PC Markt in der Welt, Microsoft-China Einkommen $300 Million, und er funktionierte an einem Verlust.

Quelle: Newsweek, Asien Ausgabe. 21./4. Juni

Einige Anführungsstriche vom Artikel:
• “….. kämpfend, um einen Profit zu drehen, versucht der brash amerikanische Software-Riese nicht mehr, China zu ändern. Stattdessen ändert China die Firma.“

• „Microsoft begann, die Kritiker zu beachten und China völlig zu umfassen. Es ist jetzt breit kooperieren und sogar fliegt chinesische Ingenieure zu Redmond für Training.“

• „CEO Steve Ballmer hat seinen `sehr gut-verbundenen' China CEO (pirated von Nortel) mit gutgeschrieben Lesen Sie den Rest „von Microsoft und von Wal-Handelszentrum in China“ oder geben Sie eine Anmerkung bekannt

Die Bora Produkteinführung war die erfolgreichste neue Autoprodukteinführung Chinas in der Automobilgeschichte. FAW/VW konnte nicht sie bilden schnell genug.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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As UK companies seek to take advantage of China’s growing commercial prominence, recruiting and keeping employees is becoming more of an issue; particularly with the increase in forged CVs and Diplomas.

Stories in the press make fairly frightening reading. The China Daily did a test and discovered that out of 3,000 diplomas, 800 had been forged. It also revealed that a Harvard PhD can be bought for as little as $100.

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Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), www.researchcmr.com. He has been widely published, written about and quoted in newspapers worldwide including BusinessWeek, the Harvard Business Review, Forbes, Dow Jones’ MarketWatch, TheStreet.com, Investor’s Business Daily, Finance Asia, the Wall Street Journal, and Barron’s. Over his decade in China, he has assisted hundreds of…

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