Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

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By Ernie Tadla

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal. VW hired a world-class market research Hong Kong firm to investigate the reason for the amazing launch results.

The conclusion: although DMG didn’t follow the global VW policy, the market place responded because the Chinese react to someone who markets to them the Chinese way. Read the rest of “An outstanding successful executive in North America, not in China” or post a comment

This is the story of an entrepreneur building a profitable business by beating all the global big guys.
 
Dan Mintz was born and raised in Brooklyn, and was the youngest person to be accepted into the New York Academy of Performing Arts. He started in the movie business as a student extra in the movie Fame. He went to Los Angeles where he furthered his education and experience in film production and created good connections with some of the major movie studios.

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China is a magnet for businesses. But Chris Cooijmans, General Manager of Mol Logistics, discovered at first hand that opposites do not necessarily attract. Cooijmans travelled on a trade mission to China with a Camber of Commerce delegation. In his fact-finding tour of the export market, he learned that there is no guarantee of meeting the right partners.

Cooijmans wants Mol Logistics, part of the MOL Group, to become the gateway to Europe for the Chinese market. But success is still some way off. “The Chinese entrepreneurs that I met were mainly interested in finding investors. For the time being, they prefer to keep control over the business themselves.” Read the rest of “Logistical Highway to China” or post a comment