El mercado chino ha sido un mercado altamente por todo el mundo preferido para muchas organizaciones en los últimos veinte años. Sin embargo, no es un mercado fácil a penetrar. Las compañías australianas están entre esos europeos y americanos que han estado abordando el mercado con pequeños resultados positivos. Una razón primaria es que no aprecian el papel y el impacto importantes de la cultura china.
La mayor parte de el comentario en el mercado de Shangai representa a inversionista chino medio como unknowledgeable y después de la manada. Sin embargo, un estudio reciente que tenemos (kapronasia) apenas terminó con Ambarino demuestra que los inversionistas individuales de la Uno-parte de Shangai son realmente mucho más comprensión del mercado que pensó comúnmente.
Having a meaningful footprint in China has become a strategic imperative for multinational companies from around the world. The attraction is China’s seemingly insatiable demand for products, services, capital and technology. George D. Martin, partner and chair of the Faegre & Benson China Practice, sees the current acquisition boom in China as the logical culmination of foreign investment trends that he first observed when practicing in Shanghai in the mid-1990s. Martin expects this M&A trend to continue. But in the years to come, he advises, it won’t be just foreign companies on the buy-side of cross-border M&A deals involving China.
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China has become a synonym for future business growth. It is the business nirvana of the 21st century. It is the place to be. Companies are scrambling to get a share of the action. Not a day passes without some company making an announcement of an investment in their future which involves China.
Their reason for this scramble is the expectation of gaining vast increases in shareholder value. Reported performance would suggest that these expectations are difficult to realise.
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For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, for the time being the environment is still a positive one for potential entrants.
Read the rest of “Luxury Brands in China: Part III” or post a comment >>
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