橫跨產業，它是引人註目的被委任的研究的種類是明顯與情況不同在歐洲和北美洲。 在西方，研究反射經營在成熟市場上的公司宗旨，想要建立顧客忠誠，通過烙記達到分化，監測他們的雇員滿意，開發新的概念或分割他們的目標觀眾…

讀其餘」事務到企業對中國的市場研究-分開I」或張貼評論 >>

由Sebastien ・ Breteau

質量管理是一個關鍵的部分在進口從中國過程中。 壓力在生產成本，距離、時間和文化差異使它難免。

實施質量管理允許進口商：
• 使與質量，裝貨，儲藏或者不順從問題(和伴生的費用減到最小)連接的風險： 「我的產品由風俗拒绝了，因為標記由我的中國供應商完成不遵照歐洲標準」。

• 確定契約責任符合(規格，包裝，打印，交付) ： 「我的客戶拒绝了我的交付，因為他的商標顏色代碼在生產全部錯誤地打印了」。
Read the rest of “Quality Control in China” or post a comment

On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.

I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …

Read the rest of “Sometimes, The Market Just Wants To Go Down” or post a comment >>

By Shaun Rein
This commentary is based on an article appeared in Forbes 

While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
 
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment

The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.

China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.

Read the rest of “China’s Rising Retail Market” or post a comment >>