横跨产业，它是引人注目的被委任的研究的种类是明显与情况不同在欧洲和北美洲。 在西方，研究反射经营在成熟市场上的公司宗旨，想要建立顾客忠诚，通过烙记达到分化，监测他们的雇员满意，开发新的概念或分割他们的目标观众…

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由Sebastien · Breteau

质量管理是一个关键的部分在进口从中国过程中。 压力在生产成本，距离、时间和文化差异使它难免。

实施质量管理允许进口商：
• 使与质量，装货，储藏或者不顺从问题(和伴生的费用减到最小)连接的风险： “我的产品由风俗拒绝了，因为标记由我的中国供应商完成不遵照欧洲标准”。

• 确定契约责任符合(规格，包装，打印，交付) ： “My client rejected my delivery because the colour code of his logo has been wrongly printed on the production lot.”
Read the rest of “Quality Control in China” or post a comment

On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.

I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …

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By Shaun Rein
This commentary is based on an article appeared in Forbes 

While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
 
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment

The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.

China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.

Read the rest of “China’s Rising Retail Market” or post a comment >>