Através das indústrias, é visível que o tipo de pesquisa comissão é marcada diferente da situação em Europa e em America do Norte. No oeste, a pesquisa reflete os objetivos das companhias que operam-se nos mercados maduros, que querem estabelecer a lealdade do cliente, conseguem o differentiation com marcar, monitoram a satisfação de seus empregados, desenvolvem conceitos novos ou segmentam suas audiências de alvo…
Por Sebastien Breteau
O controle de qualidade é uma parte crucial no processo de importar de China. A pressão em custos de gastos de fabricação, a distância, o tempo e as diferenças cultural fazem-no unavoidable.
Executar o controle de qualidade permite o importer:
• Minimize os riscos (e custos associados) ligados às edições da qualidade, do carregamento, armazenar ou do non-compliance: “Meus produtos foram rejeitados por costumes porque etiquetar feito por meu fornecedor chinês não comply com os padrões europeus.”
• Certifique-se que as obrigações contractual estão encontradas com (especificação, embalagem, imprimir, entrega): “Meu cliente rejeitou minha entrega porque o código de cor de seu logo foi imprimido errada no lote da produção.”
Leia o descanso de “do controle qualidade em China” ou afixe um comentário
On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.
I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …
Read the rest of “Sometimes, The Market Just Wants To Go Down” or post a comment >>
By Shaun Rein
This commentary is based on an article appeared in Forbes
While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment
The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.
China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.
Read the rest of “China’s Rising Retail Market” or post a comment >>
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