企業を渡って、それは依託される研究のタイプがヨーロッパおよび北アメリカの状態と著しく異なっていること顕著である。 西では、研究は顧客の忠誠を確立したいと思うか決め付けることによって微分を達成するか、従業員の満足を監察するか、新しい概念を開発するか、または対象者層を…区分する成長した市場で作動している会社の目的を反映する

」中国の企業間の市場研究の残りを読みなさい- I」を部品か、またはコメントを掲示しなさい >>

Sebastien Breteau著

品質管理は中国からの輸入の過程において重大な部分である。 生産費の圧力、間隔、時間および文化的相違はそれを不可避にする。

品質管理を実行することは輸入業者を可能にする:
• 質か、ローディングか、貯蔵するか、または不従順問題につながる危険(および準の費用を)最小にしなさい: 「分類が私の中国の製造者によってされてヨーロッパ規格に」。は従わないので私のプロダクト習慣によって拒絶された

• 契約上の義務が果たされることを確かめなさい(指定、パッキング、の配達印刷): “My client rejected my delivery because the colour code of his logo has been wrongly printed on the production lot.”
Read the rest of “Quality Control in China” or post a comment

On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.

I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …

Read the rest of “Sometimes, The Market Just Wants To Go Down” or post a comment >>

By Shaun Rein
This commentary is based on an article appeared in Forbes 

While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
 
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment

The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.

China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.

Read the rest of “China’s Rising Retail Market” or post a comment >>