Attraverso le industrie, è notevole che il tipo di ricerca incaricato è contrassegnato differente dalla situazione Europa ed in America del Nord. Nell'ovest, la ricerca riflette gli obiettivi delle aziende che funzionano nei mercati maturi, che desiderano stabilire la lealtà del cliente, realizzano la differenziazione con marcare a caldo, controllano la soddisfazione dei loro impiegati, sviluppano i nuovi concetti o suddividono i loro destinatari…

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Da Sebastien Breteau

Il controllo di qualità è una parte cruciale nel corso dell'importazione dalla Cina. La pressione sui costi di produzione, la distanza, il tempo e le differenze culturali lo rendono inevitabile.

Effettuare il controllo di qualità permette l'importatore:
• Minimizzi i rischi (ed i costi collegati) collegati alle edizioni di qualità, di caricamento, di immagazzinamento o di mancanza di conformità: “I miei prodotti sono stati rifiutati dalle abitudini perché identificare fatto dal mio fornitore cinese non aderisce ai campioni europei.„

• Assicuri che gli obblighi contrattuali sono venuti a contatto di (specifica, imballaggio, stampare, consegna): “My client rejected my delivery because the colour code of his logo has been wrongly printed on the production lot.”
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On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.

I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …

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By Shaun Rein
This commentary is based on an article appeared in Forbes 

While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
 
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment

The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.

China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.

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