À travers des industries, il est à remarquer que le type de recherche commissionné soit nettement différent de la situation en Europe et Amérique du Nord. Dans l'ouest, la recherche reflète les objectifs des compagnies fonctionnant sur les marchés mûrs, qui veulent établir la fidélité de client, réalisent la différentiation en stigmatisant, surveillent la satisfaction de leurs employés, développent de nouveaux concepts ou segmentent leurs assistances de cible…

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Par Sebastien Breteau

Le contrôle de qualité est une partie cruciale en cours d'importation de Chine. La pression sur des coûts de production, la distance, le temps et les différences culturelles le rendent inévitable.

Mettre en application le contrôle de qualité permet l'importateur :
• Réduisez au minimum les risques (et les coûts associés) liés aux questions de qualité, de chargement, d'entreposage ou de manque de conformité : « Mes produits ont été rejetés par des coutumes parce que marquer fait par mon fournisseur chinois n'est pas conforme aux normes européennes. »

• Assurez-vous que des engagements contractuels sont rencontrés (les spécifications, l'emballage, impression, la livraison) : « Mon client a rejeté ma livraison parce que le code de couleur de son logo a été incorrectement imprimé sur le sort de production. »
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On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.

I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …

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By Shaun Rein
This commentary is based on an article appeared in Forbes 

While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
 
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment

The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.

China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.

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