عبر صناعات, هو جدير بالملاحظة أنّ النوع البحث ينتدب بشكل ملحوظ مختلفة من الحالة في أوروبا و [نورث مريك]. في الالغرب, يعكس بحث الأهداف الشركات يشغل في أسواق ناضجة, الذي يريد أن يؤسّس زبونة إخلاص, يحقّق تمييز من خلال يسم, يراقب الرضاء من موظفاتهم, يطوّر مفاهيم جديدة أو يقطّب [ترجت ودينس] هم…

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ب [سبستين] [برتو]

[قوليتي كنترول] جزء حاسمة خلال يستورد من الصين. يجعل ضغطة على [برودوكأيشن كست], بعد, وقت وفروق ثقافيّة هو محتومة.

يسمح يطبّق [قوليتي كنترول] المستوردة أن:
• قلّلت الأخطار (وتكاليف موحّدة) يقترن إلى نوعية, تحميل, يخزن أو [نون-كمبلينس] إصدارات: "رفضت منتوجاتي يتلقّى يكون بعادات لأنّ ال يعلم يتمّ بمموني صينيّة لا يذعن مع معايير أوروبيّة."

• تأكّدت التقيت [كنتركتثل وبليغأيشن] (مواصفة, تعليب, يطبع, تسليم): "رفض زبونتي تسليمي لأنّ ال [كلوور كد] من علامت تجاريّةه يتلقّى يكون خطأ طبعت على الإنتاج حصة."
Read the rest of “Quality Control in China” or post a comment

On matters economic, I generally give the Chinese government high marks. Starting in 1978 with an economy that could barely feed its people, the government has guided China through 30 incredible years of economic reform and development.

I have been here for half that period, and have personally witnessed how China has built out its infrastructure, deregulated one industry after another …

Read the rest of “Sometimes, The Market Just Wants To Go Down” or post a comment >>

By Shaun Rein
This commentary is based on an article appeared in Forbes 

While massive amounts of money is being spent on marketing in the run-up to the Olympics to capture China 250 million strong emerging middle class, unfortunately most marketing campaigns are failing to deliver the results that the sponsors like Coca-Cola or Adidas were hoping for. My latest piece looks at the effectiveness of Olympics sponsorship and whether or not it is helping companies win the hearts, minds, and wallets of China’s middle class. Some of the results were surprising:
 
1) the vast majority of respondents said that they did not care who the official sponsor was when trying to make a purchase and in most categories people had little idea who the official sponsor was. Instead, consumers were more concerned with the quality and safety of the product and how the brand image fit with their lifestyle. Read the rest of “Beijing Olympic Sponsorship’s A Waste” or post a comment

The subprime debacle has rattled retail sales in the U.S., forcing many companies to downgrade sales estimates as consumers shy away from checkout counters. Luxury retailers and credit-card companies in the U.S. have recently reported bearish projections for the coming quarters.

China, however, is a retail market on the rise. In 2007 China posted 17% growth in retail spending.

Read the rest of “China’s Rising Retail Market” or post a comment >>