Pour certaines marques de luxe, la Chine a déjà surpassé le Japon et Hong Kong comme plus grand marché unique en Asie Pacifique. Mais la présence croissante des marques de luxe en Chine apporte avec elle une plus grande concurrence. Les rues les plus occupées du pays, telles que la route de Nanjing à Changhaï, sont témoin de la concurrence féroce parmi les marques de luxe du monde. Tandis que certains ont averti que le marché de la Chine devient saturé, pour l'instant l'environnement est toujours positif pour les débutants potentiels.

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Tandis que la vie de travail dur et de plaine ont été des vertus vénérées des chinois pour des générations, il y ont eu une croissance de demande des marchandises étranger-marquées ou importées. Mais courir à l'opposé de l'habitude croissante de la consommation en Chine est la propension traditionnelle de sauver. Bien que la consommation de luxe se développe, parce que la plupart l'idée sociale dominante est encore consommation prudente et n'entreprendre pas plus que vous pouvez exécuter.

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By China Briefing 

Chris Devonshire-Ellis, Senior Partner of Dezan Shira & Associates, speaking at the Asia Business Forum Annual China M&A Conference in Singapore today said that he felt the Chinese economy would withstand any U.S. recession and that M&A (mergers and acquisitions) activity would continue in the PRC.

His comments, made to a group of prominent academics and lawyers, including the corporate finance heads of Deloitte Touche and KPMG, stated that while U.S. imports had declined by over 10 percent in the past four months signaling a downtown in the U.S. economy, Chinese exports had risen by over 21 percent for the same period, proving, he said, that China had sustainable export markets elsewhere that would keep it immune from any U.S. recession. Read the rest of “China M&A activity unlikely to slow down, economy appears immune from U.S. recession” or post a comment

MICROSOFT IN CHINA 

By Ernie Tadla

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

Source: Newsweek, Asia edition. June 21/04

Several quotes from the article:
• “….. struggling to turn a profit, the brash American software giant is no longer trying to change China. Instead, China is changing the company.”

• “Microsoft started to heed the critics and to embrace China more fully. It is now broadly co-operating, even flying Chinese engineers to Redmond for training.”

• “CEO Steve Ballmer has credited his ‘very well-connected’ China CEO (pirated from Nortel) with Read the rest of “Microsoft and Wal-Mart in China” or post a comment

Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

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