Subprimedebacle heeft detailhandel in de V.S. gerammeld, die vele bedrijven dwingt om verkoopramingen als gooi van de consument vanaf controletellers te degraderen. De detailhandelaars van de luxe en krediet-kaart bedrijven in de V.S. onlangs projecties à la baisse voor de komende kwarten hebben gemeld.

China, echter, is een kleinhandelsmarkt op de stijging. In 2007 postte China 17% de groei in het kleinhandels besteden.

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De Chinese markt is een hoogst aangewezen markt voor vele organisaties wereldwijd in het verleden de twintig jaar geweest. Nochtans, het geen gemakkelijke te doordringen markt is. De Australische bedrijven zijn onder die Europeanen en Amerikanen die de markt met kleine positieve resultaten hebben aangepakt. Één primaire reden is dat zij niet de belangrijke rol en het effect van Chinese cultuur waarderen.

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Most of the commentary on the Shanghai market depicts the average Chinese investor as unknowledgeable and following the herd. However, a recent study that we’ve (kapronasia) just completed with Amber shows that individual Shanghai A-share investors are actually much more market savvy than commonly thought.

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Having a meaningful footprint in China has become a strategic imperative for multinational companies from around the world. The attraction is China’s seemingly insatiable demand for products, services, capital and technology. George D. Martin, partner and chair of the Faegre & Benson China Practice, sees the current acquisition boom in China as the logical culmination of foreign investment trends that he first observed when practicing in Shanghai in the mid-1990s. Martin expects this M&A trend to continue. But in the years to come, he advises, it won’t be just foreign companies on the buy-side of cross-border M&A deals involving China.

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China has become a synonym for future business growth. It is the business nirvana of the 21st century. It is the place to be. Companies are scrambling to get a share of the action. Not a day passes without some company making an announcement of an investment in their future which involves China.

Their reason for this scramble is the expectation of gaining vast increases in shareholder value. Reported performance would suggest that these expectations are difficult to realise.

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