由Mona ・鐘
中國成為了一個同義詞為未來企業成長。 它是21世紀的企業涅磐。 它是地方。 公司擾亂得到行動的份額。 不是一天在介入中國的他們的未來通過，不用做公告的某些公司一種投資。
他們的這爬行的原因是獲取浩大的增量的期望按股東價值。 報告的表現建議這些期望是難體會。 軼事證據建議減退按股東價值而不是增量按股東價值應該是期望。 为什么会这样? 此的一個原因是惡劣的營銷表現。 比較是成功的與那些沒有的公司建議更好的準備被指揮在瞭解市場上下文，營銷工作要求(這包括營銷管理)，并且他們周圍的文化將看見少量紅臉在高級管理水平和較少紅色墨水在股東水平。 讀其餘「行銷中國和得到它正確」或張貼評論
當堅苦工作和平原生活是中國人民的被尊敬的賢良幾代時，有成長受歡迎為外國被烙記的或進口的物品。 But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform.
Read the rest of “Luxury Brands in China, Part II” or post a comment >>
Chris Devonshire-Ellis, Senior Partner of Dezan Shira & Associates, speaking at the Asia Business Forum Annual China M&A Conference in Singapore today said that he felt the Chinese economy would withstand any U.S. recession and that M&A (mergers and acquisitions) activity would continue in the PRC.
His comments, made to a group of prominent academics and lawyers, including the corporate finance heads of Deloitte Touche and KPMG …
Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.
Read the rest of “Luxury Brands in China” or post a comment >>
Just before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.
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