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行销中国和得到它正确

2008年3月20日由中国企业成功案例

由Mona ·钟

区别和公共在中国市场上中国成为了一个同义词为未来企业成长。 它是21世纪的企业涅磐。 它是地方。 公司扰乱得到行动的份额。 不是一天在介入中国的他们的未来通过,不用做公告的某些公司一种投资。

他们的这爬行的原因是获取浩大的增量的期望按股东价值。 报告的表现建议这些期望是难体会。 轶事证据建议减退按股东价值而不是增量按股东价值应该是期望。 为什么会这样? 此的一个原因是恶劣的营销表现。 比较是成功的与那些没有的公司建议更好的准备指挥了在了解市场上下文,营销工作要求(这包括营销管理)和他们周围的文化将看见少量红脸在高级管理水平和较少红色墨水在股东水平。 读其余“行销中国和得到它正确”或张贴评论

豪华品牌在中国,第II部分

2008年3月4日由中国企业成功案例

豪华品牌在中国,第II部分当坚苦工作和平原生活是中国人民的被尊敬的贤良几代时,有成长受欢迎为外国被烙记的或进口的物品。 但跑与消耗量相反增长的习性在中国是传统倾向保存。 Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform.

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China M&A activity unlikely to slow down, economy appears immune from U.S. recession

February 28th, 2008 by China Business Success Stories

mergers and acquisitions activity in chinamergers and acquisitions activity in chinaMergers and acquisitions activity in ChinaChris Devonshire-Ellis, Senior Partner of Dezan Shira & Associates, speaking at the Asia Business Forum Annual China M&A Conference in Singapore today said that he felt the Chinese economy would withstand any U.S. recession and that M&A (mergers and acquisitions) activity would continue in the PRC.

His comments, made to a group of prominent academics and lawyers, including the corporate finance heads of Deloitte Touche and KPMG …

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Luxury Brands in China

February 21st, 2008 by China Business Success Stories

Luxury Brands in ChinaForeign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

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Warning to China Managers: Out of the box thinking can get messy

February 19th, 2008 by China Business Success Stories

Warning to China Managers: Out of the box thinking can get messyWarning to China Managers: Out of the box thinking can get messyWarning to China Managers: Out of the box thinking can get messyJust before Chinese New Year, I was in a Shanghai sales meeting where the owner of a European company was discussing post-holiday sales projections. The talk was all “new, innovative, out of the box”, but the walk was all about doing the same old thing only bigger and/or cheaper. I’ve been to this rodeo before. Some of the expensive new marketing initiatives put into place 6 months ago were about to whither and die.

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