11 de diciembre de 2007 por historias del éxito del negocio de China
Por Shawn He Yuxun
En el mundo occidental, tener las relaciones o las conexiones derechas, mientras que muy es importante, no es generalmente una condición suficiente (ni en muchos casos un necesario) para conseguir negocio hecho. Usted necesitaría tener fundamentales de negocio sanos primero. En China, durante mucho tiempo teniendo Guanxi esta “ultra-relación” o la “estupendo-conexión “SOLAMENTE podía asegurar ya “hacer-reparte”, sin importar los fundamentales…
Usted puede ser que haya oído que la palabra china “Guanxi “(guan-shee pronunciado, literalmente significando la “relación” o la “conexión “) touted con frecuencia por muchos consultores de una China o “vieja China da” quiénes han estado allí y han hecho eso. Lea el resto ““de Guanxi” Demystified: Cómo diferencia de nuestras “conexiones generalmente”?” o fije un comentario
10 de diciembre de 2007 por historias del éxito del negocio de China
¿Cómo ser preparado para la experiencia llamó China? Pamela Lau hizo una investigación científica interesante sobre el entrenamiento de la pre-salida para los expats que planeaban ir a China.
Aunque hay un poco de literatura que pregunta el efecto del entrenamiento de la pre-salida (Kealy y Protheroe, 1996; Selmer y otros, 1998), está claro que según se expatria…
Lea el resto de “entrenamiento de la Pre-salida para se expatria quiénes se envían a China” o fijan un comentario >>
10 de diciembre de 2007 por historias del éxito del negocio de China
How to be prepared for the experience called China? Pamela Lau did an interesting scientific research about pre-departure training for expats planning to go to China.Though there is some literature questioning the effect of pre-departure training (Kealy and Protheroe, 1996; Selmer et al, 1998), it is clear that according to expatriates, pre-departure training is relevant. With the data obtained, statistical tests were conducted to create a deeper understanding of the needs of expatriates that are sent to China by their companies. Read the rest of “Pre-departure training for expatriates who are sent to China” or post a comment
December 3rd, 2007 by China Business Success Stories
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
Read the rest of “Develop your social capital” or post a comment >>
December 3rd, 2007 by China Business Success Stories
Getting started with market research in China
By Benny Huang
The idea of commissioning market research in China is daunting to most Western companies. It’s a country of over 1.3 billion people with 200 dialects and 57 ethnic groups. To compound the problem, China is not homogeneous. The larger cities contain educated, Internet-savvy people who earn incomes comparable to U.S. citizens. On the other end of the spectrum, there are people living in villages who survive on $400 a year. If you ask a survey question to both groups, you are likely to get vastly different answers.
The first task is to pick your market segment. If you only want information about consumers in tier-one cities such as Shanghai or Beijing, then your task becomes easier. All forms of data collection are available when researching in top-tier cities, whether it’s online surveys or face-to-face interviews. The task becomes more difficult if you want to learn about the rural population. Read the rest of “Develop your social capital” or post a comment
