MICROSOFT EN CHINA 

Por Ernie Tadla

Tomó a Bill Gates doce años y los mil millones de rédito faltado, de beneficio y de oportunidades de la cuota de mercado de aprender cómo a haga el negocio en China… la manera china.

Microsoft vino a China en 1992. Once años más adelante, con los réditos globales de $35 mil millones los E.E.U.U., en China el segundo mercado más grande de la PC del mundo, rédito de Microsoft-China era $300 millones, y funcionaba en una pérdida.

Fuente: Newsweek, edición de Asia. 21/4 de junio

Varias cotizaciones del artículo:
• “….. luchando para dar vuelta a un beneficio, el gigante americano temerario del software está intentando no más cambiar China. En lugar, China está cambiando la compañía.”

• “Microsoft comenzó a prestar atención a los críticos y a abrazar China más completamente. Ahora es ampliamente el cooperar, incluso volando a ingenieros chinos a Redmond para el entrenamiento.”

• El “CEO Steve Ballmer ha acreditado a su CEO muy bien-conectado de China del `' (pirateado de Nortel) con Lea el resto de “Microsoft y del Wal-Centro comercial en China” o fije un comentario

¿O usted sin embargo prefiere una hamburguesa y patatas fritas…?

¿Es usted responsable de preparar la impresión, los materiales electrónicos o visuales interactivos para una base del cliente que sea comercialización, vendiendo o enseñando a otras partes del mundo?

Esas preguntas y las respuestas se aplican a cada uno. In a global economy, these are equal-opportunity challenges.

It is becoming increasingly necessary for those who are responsible for the transmission and interpretation of information to educate themselves about what is expected in different cultures.

Read the rest of “Headed for China? Cultural Considerations” or post a comment >>

A drawback of my, in itself interesting profession, is that I encounter a lot of lying in my daily work. Contrary to popular believe it is not so much the lawyers that do the lying. Although I have to admit lawyers are generally not easily persuaded to part with information, let alone the truth, I prefer to think of what we do as skilful editing of the information to fit a certain version of the truth. No harm in that. That is what lawyers are paid to do.

But in order to edit the information, you will have to obtain the information first. And that is not as easy as it may sound. First there is the filter of the client’s…

Read the rest of ”Lying” or post a comment >> 

Tomorrow is the start of the Chinese New Year, also known as Spring Festival. This festival starts on the first day of the first lunar month (on the Chinese calendar) and it ends on the fifteenth day of this month. This period is traditionally full of celebrations, family visits, special foods and fireworks. It’s one of the more important Chinese festivals and everybody will take the time to celebrate, especially during the first three days of the festival.

Read the rest of “Happy Chinese New Year” or post a comment >>