Wanneer een bedrijf verrichtingen in China opzet schijnen zij om met twee verschillende keuzen worden geconfronteerd: `lokaal gaan', of het opleggen van de dominante bedrijfscultuur van hun organisatie.

Het is geen gemakkelijke keus, en er zijn geen duidelijke antwoorden waarin verband met de route u de beste resultaten zal brengen. Bij gebrek aan een welomlijnde conclusie kan het een slag van testament worden om te zien welke cultuur zal winnen.

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Meer leerde ik in China over het contrast tussen de maniermensen in het Oosten en het Westen maakt gebruik van hun namen en de titels, het fascineren het schenen, misschien omdat denk ik impliceert het iets over de diepe verschillen tussen onze twee culturen.

In China, één identificeert eerste zich met betrekking tot de grotere groep, toen de kleinere groep, dan binnen de familie, en slechts na dat, als individu.

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Door Mona Chung

Chinese market has been a highly preferred market for many organisations worldwide in the past twenty years. However, it is not an easy market to penetrate. Australian companies are among those Europeans and Americans who have been tackling the market with little positive results. One primary reason is that they do not appreciate the important role and impact of Chinese culture.

Cultural differences

Many business people argue that there are many similarities between Westerners and Chinese. After all we are all humans; we all understand if we are in business together we need to make profits. Read the rest of “The impact of cultural difference when entering the Chinese market” or post a comment

By Zennon Kapron

Most of the commentary on the Shanghai market depicts the average Chinese investor as unknowledgeable and following the herd. However, a recent study that we’ve (kapronasia) just completed with Amber shows that individual Shanghai A-share investors are actually much more market savvy than commonly thought.

Although influences like lucky numbers and family advice still impact some decision making, the reality is that most investment decisions today are made on the basis of solid indicators like company fundamentals and straight-forward economics. However, even with this knowledge, Chinese investors still invest in a market that they clearly view as overvalued. Read the rest of “Betting on the Dragon: Chinese investor behaviour” or post a comment

By Nannette Ripmeester

Although modern times are catching up quickly within the cities of China, understanding the roots of this ancient and complex culture is essential when doing business there. In part II of ‘doing business in China’ Nannette Ripmeester takes a closer look at some of the cultural nuances your expats in China need to be aware of.

When Dutch Jenny van Baden visited China for a holiday from her expat location in Taiwan she was struck by the fascinating developments in the country. “When you are out of Shanghai for one week, a new building or highway might have popped up in front of your window when you return,” she says.

Although modern times are catching up quickly within the cities of China, “understanding their history is essential to comprehend the Chinese and the way they respond to things.” says van Baden, who works for ASML in Shanghai. Read the rest of “Successful business in China (part II)” or post a comment