零售在中國的豪華清楚地提出巨大的機會，而且風險和挑戰。 除升高競爭之外像在新興市場之中共同的，最重大和相關挑戰為豪華品牌有關知識產權(IPR)章程、時間表為回收投資，低豪華商標意識、興旺的中國旅遊業和有限的零售基礎設施。

讀其餘「豪華品牌在中國： 第IV部分」或張貼評論 >>

戰略為豪華品牌

由尼克・ Debnam &喬治Svinos， KPMG

為某些豪華品牌，中國在亞太已經超過了日本和香港作為最大的單一市場。 (37)，但豪華品牌增長的出現在中國帶來以它更加巨大的競爭。 國家的擁擠的街，例如南京路在上海，目擊劇烈競爭在世界的豪華品牌之中。 當一些警告時中國市場變得飽和， (38)暫時環境仍然是一正面一個為潛在的新加入者。

• 營銷

因為多數中國消費者有商標意識的低水平，他們也有商標信譽的低水平。 However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

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Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

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Part I: Luxury brands and the retail sector in China

By Nick Debnam & George Svinos, KPMG

Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

China’s economy grew 10.3 percent in the first quarter of 2006 from the year earlier, overtaking the United Kingdom to become the world’s fourth largest economy. According to a preliminary estimation by the National Bureau of Statistics in China, the GDP of China in the first half of 2006 was RMB 9.144 trillion, a year-on-year increase of 10.9 percent. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment