9-ое апреля 2008 рассказами успеха дела Китая
Китайская молодость предназначает потратить «значительно больше» в 2008 чем они сделали в 2007. Многонациональн имели детенышей более лучшего старта думая
Shaun Вожжой
Эта статья первоначально вышла в свет внутри Неделя дела
Debacle subprime простукивало розничные продажи в США, принуждая много компаний downgrade смет как едоки застенчивые далеко от счетчиков проверки. Роскошные розничные торговцы и credit-card компании в США. недавн сообщите медвежие проекции для приходя четвертей.
Китай, однако, будет розничным рынком на подъеме. В Китае 2007 вывешенный рост 17% в розничной трате. Розничные торговцы Guomei и Suning электроники вывесили рекордные номера, и оба изображения краски положительных на будущее по мере того как китайские едоки продолжаются купить LCD TVs от Электроника LG и мобильные телефоны от Nokia (NOK).
Много из этого непрерывного роста заправлено топливом китайцем под временем 32. Моя фирма, исследовательская группа рынка Китая (CMR), дирижированные глубокие интервью с 500 китайцами между временами 22 и 32 в 10 городах, котор нужно калибровать влияли на ли страхи глобального замедления их привычки покупкы. Прочитайте остальнои «рынка Китая поднимая розничного» или вывесьте комментарий
19-ое марта 2008 рассказами успеха дела Китая
Роскошь продавая в розницу в Китае ясно представляет большущие возможности, но также риски и возможности. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.
Read the rest of “Luxury Brands in China: Part IV” or post a comment >>
March 12th, 2008 by China Business Success Stories
Strategies for luxury brands
By Nick Debnam & George Svinos, KPMG
For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.
• Marketing
As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.
Read the rest of “Luxury Brands in China: Part III” or post a comment
March 4th, 2008 by China Business Success Stories
Profiling the Chinese consumer
By Nick Debnam & George Svinos, KPMG
While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)
Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment
February 25th, 2008 by China Business Success Stories
It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.
Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.
Read the rest of “Microsoft and Wal-Mart in China” or post a comment >>
