O luxo que vende a varejo em China apresenta claramente oportunidades tremendas, mas também riscos e desafios. Além a heightening a competição como é comum entre mercados emergir, o mais significativos e o relevantes dos desafios para tipos luxuosos concernem regulamentos das direitas de propriedade intelectual (IPR), o frame de tempo para um retorno no investimento, a consciência de tipo luxuosa baixa, o tourism chinês crescendo e infrastructure de varejo limitado.

Leia o descanso “de tipos luxuosos em China: A parte IV” ou afixa um comentário >>

Estratégias para tipos luxuosos

Por Entalhe Debnam & por George Svinos, KPMG

Para determinados tipos luxuosos, China outstripped já Japão e Hong Kong como o único mercado o maior em Ásia o Pacífico. (37) Mas a presença crescente de tipos luxuosos em China está trazendo com ela uma competição mais grande. As ruas as mais ocupadas do país, tais como a estrada de Nanjing em Shanghai, estão testemunhando a competição feroz entre os tipos luxuosos do mundo. Quando alguns advertirem que o mercado de China se está tornando saturated, (38) por o tempo ser o ambiente é ainda positivo para entrants potenciais.

• Introduzir no mercado

Porque a maioria de consumidores chineses têm níveis baixos da consciência de tipo, têm também níveis baixos da lealdade de tipo. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

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Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

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Part I: Luxury brands and the retail sector in China

By Nick Debnam & George Svinos, KPMG

Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

China’s economy grew 10.3 percent in the first quarter of 2006 from the year earlier, overtaking the United Kingdom to become the world’s fourth largest economy. According to a preliminary estimation by the National Bureau of Statistics in China, the GDP of China in the first half of 2006 was RMB 9.144 trillion, a year-on-year increase of 10.9 percent. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment