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豪華品牌在中國

2008年2月21日由中國企業成功案例

第I部分: 豪華品牌和零售區段在中國

豪華品牌在中國豪華品牌在中國由尼克・ Debnam &喬治Svinos, KPMG

豪華物品和零售在中國Foreign公司在輕拍分享增長的興趣入中國的豪華市場上。 統計表示不僅富裕的人民的數量在中國快速地增長,但,他們的自願在昂貴的項目上花費也在上升,駕駛被胃口為狀態並且豪華產品舒適和陷阱。

中國的經濟在第一季度增長10.3% 2006年從及早年,追上英國成為世界的第四大經濟。 根據一種初步估計由統計全國局在中國,中國的國民生產總值在2006年的上半年是RMB 9.144兆, 10.9%年在年增量。 消費品全面零售為前半2006也有經驗的重大成長,到達RMB 3.644兆, 13.3%的年在年上升。 當增長的收入在汽車,家具和electronics.(4),激勵消費總之,中國的零售上升在他們最快速的節奏 讀其餘「豪華品牌在中國」或張貼評論

一位卓著的成功的執行委員在北美洲,不在中國

2008年2月18日由中國企業成功案例

一位卓著的成功的執行委員在北美洲,不在中國The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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Tricky Chinese Chopsticks

January 10th, 2008 by China Business Success Stories

Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let’s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!

Made in America is Hot in China… So Where is Everybody?

January 8th, 2008 by China Business Success Stories

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

American Products in ChinaIn recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Recent Developments and Routes for Enforcing Intellectual Property Rights in China

November 20th, 2007 by China Business Success Stories

Developments and routes for enforcing IP rights in ChinaChina’s growing population of over 1.3 billion potential consumers, coupled with their rapidly growing disposable income, is becoming a huge marketplace for products protected by intellectual property laws (IP). The disposable income of Beijing urban residents reached 17,653 yuan per capita (over $2,200 USD) in 2005. China has also become one of the world’s main manufacturing bases for products protected by IP laws. Further, China’s GDP reached over $8 trillion (USD) in 2005, based on…

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