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豪华品牌在中国

2008年2月21日由中国企业成功案例

第I部分: 豪华品牌和零售区段在中国

豪华品牌在中国豪华品牌在中国由尼克· Debnam &乔治Svinos, KPMG

豪华物品和零售在中国Foreign公司在轻拍分享增长的兴趣入中国的豪华市场上。 统计表示不仅富裕的人民的数量在中国快速地增长,但,他们的自愿在昂贵的项目上花费也在上升,驾驶被胃口为状态并且豪华产品舒适和陷阱。

中国的经济在第一季度增长10.3% 2006年从及早年,追上英国成为世界的第四大经济。 根据一种初步估计由统计全国局在中国,中国的国民生产总值在2006年的上半年是RMB 9.144兆, 10.9%年在年增量。 消费品全面零售为前半2006也有经验的重大成长,到达RMB 3.644兆, 13.3%的年在年上升。 当增长的收入在汽车,家具和electronics.(4),激励消费总之,中国的零售上升在他们最快速的节奏 读其余“豪华品牌在中国”或张贴评论

一位卓著的成功的执行委员在北美洲,不在中国

2008年2月18日由中国企业成功案例

An outstanding successful executive in North America, not in ChinaThe Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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Tricky Chinese Chopsticks

January 10th, 2008 by China Business Success Stories

Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let’s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!

Made in America is Hot in China… So Where is Everybody?

January 8th, 2008 by China Business Success Stories

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

American Products in ChinaIn recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Recent Developments and Routes for Enforcing Intellectual Property Rights in China

November 20th, 2007 by China Business Success Stories

Developments and routes for enforcing IP rights in ChinaChina’s growing population of over 1.3 billion potential consumers, coupled with their rapidly growing disposable income, is becoming a huge marketplace for products protected by intellectual property laws (IP). The disposable income of Beijing urban residents reached 17,653 yuan per capita (over $2,200 USD) in 2005. China has also become one of the world’s main manufacturing bases for products protected by IP laws. Further, China’s GDP reached over $8 trillion (USD) in 2005, based on…

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