Parte I: Tipos luxuosos e o setor de varejo em China
Por Entalhe Debnam & por George Svinos, KPMG
Fas companhias do oreign compartilham de um interesse crescente em bater no mercado luxuoso de China. Os Statistics mostram não somente que o número de povos ricos está crescendo rapidamente em China, mas que seu voluntariedade gastar em artigos do grande-bilhete está também na ascensão, dirigida por um apetite para o status as well as os confortos e a caça com armadilhas de produtos luxuosos.
A economia de China cresceu 10.3 por cento no primeiro quarto de 2006 do ano mais cedo, alcançando o Reino Unido para transformar-se economia a maior do mundo a quarta. De acordo com um estimation preliminar pelo departamento nacional dos Statistics em China, o GDP de China ao primeiro meio de 2006 era RMB 9.144 trillion, um aumento de ano-em-ano de 10.9 por cento. Vendas de varejo totais de bens de consumidor para a primeira metade de 2006 crescimento significativo também experimentado, alcançando RMB 3.644 trillion, uma ascensão de ano-em-ano de 13.3 por cento. Totais, as vendas de varejo de China têm-se levantado em seu ritmo mais rápido enquanto as rendas crescentes spur a despesa em carros, em furniture e em eletrônica. (4) Leia o descanso “de tipos luxuosos em China” ou afixe um comentário
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let’s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!
Many U.S. small businesses are missing the boat when it comes to China
By Geoff Light
In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.
Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country. American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States. Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment
China’s growing population of over 1.3 billion potential consumers, coupled with their rapidly growing disposable income, is becoming a huge marketplace for products protected by intellectual property laws (IP). The disposable income of Beijing urban residents reached 17,653 yuan per capita (over $2,200 USD) in 2005. China has also become one of the world’s main manufacturing bases for products protected by IP laws. Further, China’s GDP reached over $8 trillion (USD) in 2005, based on…
