Het nam Bill Gates twaalf jaar en miljarden gemiste opbrengst, winst en marktaandeelkansen leren hoe te om zaken in China te doen… de Chinese Manier.

Microsoft kwam aan China in 1992. Elf later jaar, met globale opbrengsten van de $35 miljard V.S., in China was de tweede grootste markt van PC in de wereld, opbrengst microsoft-China $300 miljoen, en het werkte bij een verlies.

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Deel I: De merken van de luxe en de kleinhandelssector in China

Door Inkeping Debnam & George Svinos, KPMG

Foreign bedrijvenaandeel een groeiende rente in het onttrekken in de luxemarkt van China. De statistieken tonen niet alleen dat het aantal rijke mensen snel in China groeit, maar dat hun bereidheid om aan groot-kaartjespunten te besteden ook op de stijging is, die door voor status evenals het comfort eetlust en van luxeproducten op te sluiten wordt gedreven.

Economie van China kweekte 10.3 percenten in het eerste trimester van 2006 van het jaar dat vroeger, het Verenigd Koninkrijk overvalt om de vierde grootste economie van de wereld te worden. Volgens een inleidende schatting door de Nationale Dienst van Statistieken in China, was het BBP van China in de eerste helft van 2006 RMB 9.144 triljoen, een jaarlijkse verhoging van 10.9 percenten. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment

The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let’s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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