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Áß±¹¿¡ Àִ ȣȭ½º·¯¿î »óÇ¥Áß±¹¿¡ Àִ ȣȭ½º·¯¿î »óÇ¥Nick Debnam & Á¶Áö SvinosÀÇ, KPMG

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ºÏ¾Æ¸Þ¸®Ä«¿¡ ÀÖ´Â, Áß±¹¿¡¼­ ¾Æ´Õ´Ï´Ù °ÉÃâÇÑ ¼º°øÀûÀÎ ÇàÁ¤°ü

2008³â 2¿ù Á¦ 18 Áß±¹ »ç¾÷ ¼º°ø´ã¿¡ ÀÇÇÏ¿©

ºÏ¾Æ¸Þ¸®Ä«¿¡ ÀÖ´Â, Áß±¹¿¡¼­ ¾Æ´Õ´Ï´Ù °ÉÃâÇÑ ¼º°øÀûÀÎ ÇàÁ¤°üThe Bora launch was the most successful new car launch in China¡¯s automotive history. FAW/VW couldn¡¯t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal¡¦

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Tricky Chinese Chopsticks

January 10th, 2008 by China Business Success Stories

Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let¡¯s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!

Made in America is Hot in China¡¦ So Where is Everybody?

January 8th, 2008 by China Business Success Stories

Many U.S. small businesses are missing the boat when it comes to China

By Geoff Light

American Products in ChinaIn recent years, China¡¯s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don¡¯t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China¡¯s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.

Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country.  American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States.
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Recent Developments and Routes for Enforcing Intellectual Property Rights in China

November 20th, 2007 by China Business Success Stories

Developments and routes for enforcing IP rights in ChinaChina¡¯s growing population of over 1.3 billion potential consumers, coupled with their rapidly growing disposable income, is becoming a huge marketplace for products protected by intellectual property laws (IP). The disposable income of Beijing urban residents reached 17,653 yuan per capita (over $2,200 USD) in 2005. China has also become one of the world¡¯s main manufacturing bases for products protected by IP laws. Further, China¡¯s GDP reached over $8 trillion (USD) in 2005, based on¡¦

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