Parte I: Marche di lusso ed il settore al minuto in Cina
Da Nick Debnam & da George Svinos, KPMG
Fle aziende del oreign ripartiscono un interesse crescente nella derivazione nel mercato di lusso della Cina. Le statistiche indicano non solo che il numero di gente ricca sta sviluppandosi velocemente in Cina, ma che la loro compiacenza spendere sugli articoli del gran-biglietto è inoltre sull'aumento, guidato da un appetito per condizione così come le comodità e gli ornamenti dei prodotti di lusso.
L'economia della Cina ha sviluppato 10.3 per cento nel primo trimestre di 2006 dall'anno presto, sorpassante il Regno Unito per trasformarsi in economia di quarto del mondo nella più grande. Secondo una valutazione preliminare dall'ufficio nazionale delle statistiche in Cina, il P.I.L. della Cina a metà primo di 2006 era RMB 9.144 trilione, un aumento di anno-su-anno di 10.9 per cento. Vendite al dettaglio totali delle merci di consumatore per la prima metà di 2006 sviluppo significativo anche sperimentato, raggiungente RMB 3.644 trilione, un aumento di anno-su-anno di 13.3 per cento. In generale, le vendite al dettaglio della Cina stanno aumentando al loro passo più veloce mentre i redditi aumentanti stimolano la spesa sugli automobili, sulla mobilia e sull'elettronica. (4) Legga il resto “delle marche di lusso in Cina„ o invii un commento
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let’s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!
Many U.S. small businesses are missing the boat when it comes to China
By Geoff Light
In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.
Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country. American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States. Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment
China’s growing population of over 1.3 billion potential consumers, coupled with their rapidly growing disposable income, is becoming a huge marketplace for products protected by intellectual property laws (IP). The disposable income of Beijing urban residents reached 17,653 yuan per capita (over $2,200 USD) in 2005. China has also become one of the world’s main manufacturing bases for products protected by IP laws. Further, China’s GDP reached over $8 trillion (USD) in 2005, based on…
