Partie I : Marques de luxe et le secteur au détail en Chine
Par Nick Debnam et George Svinos, KPMG
Fles compagnies d'oreign partagent un intérêt croissant en branchant sur le marché de luxe de la Chine. Les statistiques prouvent non seulement que le nombre de personnes riches se développe rapidement en Chine, mais que leur volonté de dépenser sur des articles de grand-billet est également sur l'élévation, conduite par un appétit pour le statut aussi bien que les conforts et les piégeages des produits de luxe.
L'économie de la Chine a accru 10.3 pour cent dans le premier trimestre de 2006 de l'année plus tôt, rattrapant le Royaume-Uni pour devenir économie du monde la quatrième plus grande. Selon une évaluation préliminaire par le bureau national des statistiques en Chine, le PIB de la Chine dans le premier semestre de 2006 était RMB 9.144 trillion, une augmentation d'année-sur-année de 10.9 pour cent. Ventes au détail totales des biens de consommation pour la première moitié de 2006 croissance significative également expérimentée, atteignant RMB 3.644 trillion, une élévation d'année-sur-année de 13.3 pour cent. De façon générale, les ventes au détail de la Chine avaient monté à leur rythme plus rapide pendant que les revenus croissants stimulent la dépense sur des voitures, des meubles et electronics.(4) Lisez le reste « de marques de luxe en Chine » ou signalez un commentaire
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…
Did you know that in China more than 45 billion pairs of wooden chopsticks are produced? This requires about 25 million trees. Yearly. That is why the Chinese government currently tries to promote non-disposable chopsticks in restaurants. Let’s hope China succeeds in this particular effort. For eating with chopsticks can be a lot of fun. Especially when you know how, as this instruction video demonstrates. By all means: do try this at home!
Many U.S. small businesses are missing the boat when it comes to China
By Geoff Light
In recent years, China’s strong middle class has attracted attention from businesses worldwide. Boston Consulting Group (BCG) estimates that there are 25 to 30 million middle-class households in China. BCG also notes that these households don’t seem to be losing momentum. Since 1999, middle-class households have accounted for a steady 36.6 percent of China’s wealth*. If American companies are poised to reach these consumers, both businesses and the U.S. economy will have a lot to gain.
Large, American corporations – such as Wal-Mart and Starbucks – paved the way for other U.S. companies to sell products in China. Most recently, high-end fashion retailers have set up shops in the country. American Fashion Designer Marc Jacobs, for example, has almost the same amount of Marc by Marc Jacobs stores in China as he does in the United States. Read the rest of “Made in America is Hot in China… So Where is Everybody?” or post a comment
China’s growing population of over 1.3 billion potential consumers, coupled with their rapidly growing disposable income, is becoming a huge marketplace for products protected by intellectual property laws (IP). The disposable income of Beijing urban residents reached 17,653 yuan per capita (over $2,200 USD) in 2005. China has also become one of the world’s main manufacturing bases for products protected by IP laws. Further, China’s GDP reached over $8 trillion (USD) in 2005, based on…
