9 april, 2008 door Verhalen de van Bedrijfs China van het Succes
De Chinese jeugd bedoelt „meer“ in 2008 aanzienlijk te besteden dan zij in 2007 deden. De multinationale ondernemingen hadden beter begin denkend jong
Door Teugel Shaun
Dit artikel verscheen oorspronkelijk binnen Handelsweek
Subprimedebacle heeft detailhandel in de V.S. gerammeld, die vele bedrijven dwingt om verkoopramingen als gooi van de consument vanaf controletellers te degraderen. De detailhandelaars van de luxe en krediet-kaart bedrijven in de V.S. onlangs projecties ą la baisse voor de komende kwarten hebben gemeld.
China, echter, is een kleinhandelsmarkt op de stijging. In 2007 postte China 17% de groei in het kleinhandels besteden. De detailhandelaars geposte Guomei en Suning van de elektronika registreren aantallen, en beide verf positieve beelden voor de toekomst aangezien de Chinese consumenten blijven kopen LCD TVs van De Elektronika van LG en mobiele telefoons van Nokia (NOK).
Veel van deze voortdurende groei wordt van brandstof voorzien door Chinees onder de leeftijd van 32. Mijn firma, de Groep van het Marktonderzoek van China (CMR), geleide diepgaande gesprekken met 500 Chinees tussen de leeftijden van 22 en 32 in 10 te meten steden of de vrees voor een globale vertraging hun het winkelen gewoonten zou beļnvloeden. Lees de rest van „de Toenemende KleinhandelsMarkt van China“ of post een commentaar
19 maart, 2008 door Verhalen de van Bedrijfs China van het Succes
Het in het klein verkopen van de luxe in China biedt enorme kansen, maar ook duidelijk risico's en uitdagingen. In addition to heightening competition as is common among emerging markets, the most significant and relevant of challenges for luxury brands concern Intellectual Property Rights (IPR) regulations, the time frame for a return on investment, low luxury brand awareness, booming Chinese tourism and limited retail infrastructure.
Read the rest of “Luxury Brands in China: Part IV” or post a comment >>
March 12th, 2008 by China Business Success Stories
Strategies for luxury brands
By Nick Debnam & George Svinos, KPMG
For certain luxury brands, China has already outstripped both Japan and Hong Kong as the largest single market in Asia Pacific. (37) But the growing presence of luxury brands in China is bringing with it greater competition. The country’s busiest streets, such as Nanjing Road in Shanghai, are witnessing fierce competition among the world’s luxury brands. While some have warned that the China market is becoming saturated, (38) for the time being the environment is still a positive one for potential entrants.
• Marketing
As most Chinese consumers have low levels of brand awareness, they also have low levels of brand loyalty. However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.
Read the rest of “Luxury Brands in China: Part III” or post a comment
March 4th, 2008 by China Business Success Stories
Profiling the Chinese consumer
By Nick Debnam & George Svinos, KPMG
While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)
Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment
February 25th, 2008 by China Business Success Stories
It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.
Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.
Read the rest of “Microsoft and Wal-Mart in China” or post a comment >>
