中国で小売りする贅沢ははっきり途方もない機会、また危険および挑戦を示す。 競争を高めることに加えて新興市場間で共通であるように、贅沢なブランドのための挑戦の最も重要のそして関連したの投資に対するリターンのための知的財産権(IPR)の規則、時間枠、低く贅沢なブランド認知、活気づく中国の観光事業および限られた小売りの下部組織にかかわる。

「中国の贅沢なブランドの残りを読みなさい: 部IVは」またはコメントを掲示する >>

贅沢なブランドのための作戦

ニックDebnam及びジョージSvinos著、KPMG

ある特定の贅沢なブランドのために、中国はアジア・太平洋の最も大きい単一市場として既に日本および香港を両方上回ってしまった。 (37)しかし中国の贅沢なブランドの成長する存在はそれとより大きい競争を持って来ている。 上海の南京の道のような国で混雑した通りは、世界の贅沢なブランド間の激しい競争を目撃している。 中国の市場は飽和されるようになっていることを一部が警告する間、(38)今のところ環境はまだ潜在的な加入者のための肯定的な1である。

• マーケティング

ほとんどの中国の消費者にブランド認知の低水準があるので、また銘柄忠実度の低水準を有する。 However this also means that sales staff can be an extremely powerful tool –with the ability to not only inform consumers of the benefits of their brand, but sway them towards making a purchase.

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Profiling the Chinese consumer

By Nick Debnam & George Svinos, KPMG

While hard work and plain living have been revered virtues of the Chinese people for generations, there has been a growth in demand for foreign-branded or imported goods.(19) But running counter to the growing habit of consumption in China is the traditional propensity to save. Though luxury consumption is growing, for most the dominant social idea is still prudent consumption and undertaking no more than you can perform. (20)

Research suggests that while the emerging middle class will continue to save heavily, they will also spend increasing amounts of money. (21) This is consistent with trends that suggest that China’s younger generation of teenagers and twenty-somethings show less of the caution of their parents and grandparents, and far more inclination to spend than to save. Read the rest of “Luxury Brands in China, Part II” or post a comment

It took Bill Gates twelve years and billions of missed revenue, profit and market share opportunities to learn how to do business in China … the Chinese Way.

Microsoft came to China in 1992. Eleven years later, with global revenues of $35 billion US, in China the second largest PC market in the world, Microsoft-China revenue was $300 million, and it was operating at a loss.

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Part I: Luxury brands and the retail sector in China

By Nick Debnam & George Svinos, KPMG

Foreign companies share a growing interest in tapping into China’s luxury market. Statistics show not only that the number of wealthy people is growing fast in China, but that their willingness to spend on big-ticket items is also on the rise, driven by an appetite for status as well as the comforts and trappings of luxury products.

China’s economy grew 10.3 percent in the first quarter of 2006 from the year earlier, overtaking the United Kingdom to become the world’s fourth largest economy. According to a preliminary estimation by the National Bureau of Statistics in China, the GDP of China in the first half of 2006 was RMB 9.144 trillion, a year-on-year increase of 10.9 percent. Total retail sales of consumer goods for the first half of 2006 also experienced significant growth, reaching RMB 3.644 trillion, a year-on-year rise of 13.3 percent. Overall, China’s retail sales have been rising at their fastest pace as increasing incomes spur spending on cars, furniture and electronics.(4) Read the rest of “Luxury Brands in China” or post a comment