By Shaun Rein

COFIDIS, is a leader in the European consumer finance industry. It was founded in France in 1982 and operates in 10 countries. COFIDIS is one of the most profitable actors in the consumer finance industry with an average Return On Equity above 20% for the past 5 years and holds a portfolio of 8 billion € in consumer loans. COFIDIS operates via a unique business model of selling and managing consumer finance products from distance. COFIDIS has a recognised expertise in consumer credit risk management.

COFIDIS has charged Pascal Nouvellon, Deputy Chief Representative for China, to lead a team that manages the strategic direction for COFIDIS, including product development and marketing programs to drive growth in China. Read the rest of “China’s Credit Card Market: Interview with Pascal Nouvellon, Cofidis Pt1″ or post a comment

By Eddie Choi

ComScore recently published a statistic for the world’s Internet population. In views of the regional spread, the Internet audiences of Asia Pacific are almost equal to the combined US and Europe. China has the largest Internet population with 179.7 million. I am suddenly inspired by all these numbers and I want to share two tactical advertising approaches based on this demographic spread. This is how I am going to connect the dots.

According to the latest CNNIC report, 30.9% of total Internet access in China are made through notebook computers. It means 55.5 million of Chinese Internet users, based on the ComScore’s numbers, are using notebook computers to access the Internet. These people are one of the interesting audience groups for B2B advertising. Read the rest of “Tactics To Target Buyers In China” or post a comment

By Shaun Rein

At the recent ad: tech Shanghai where over 1500 people attended, Shaun Rein moderated a discussion over the future of e-commerce in China with leading experts from companies like Dell (DELL).

Moderator: Shaun Rein, China Market Research Group
Panelists: Joe Nguyen from Omniture, (OMTR) Tony Chen from Dell, Robin Zhou from TaoBao, and Lin Li from LiNing

Shaun Rein: Some analysts are not optimistic about the prospects for e-commerce in China. They argue that Chinese consumers do not trust buying items online and that there are lots of problems with payment methods since credit card penetration rates are still low in China. Read the rest of “ad:tech Shanghai’s E-Commerce Panel” or post a comment

By Ron Cune 

Most organizations have more suppliers than buyers. When purchasing a computer, printing brochures, hosting a website, booking a flight, in short, when bringing aids into action for daily management, you are the client.

Negotiating is one of China’s national sports and it is almost surprising that it was not an official part of the 2008 Olympics. Most Chinese suppliers will present a maximum price, which is open for bargaining. These types of negations do not only take place at large conference tables or at a small retail level, it happens everywhere! Read the rest of “Minimize the maximum price” or post a comment

By Craig Russell

Over the past few months, we have witnessed the most concerted global effort in history to bail out the world economy. However in the process, more questions have been raised than answered. The impact of what started out as the subprime crisis has left many market watchers floundering in uncharted waters.

One of the biggest concerns is if we are in for a global depression. We believe that China will be the deciding factor between a recession or depression. The global financial system will be supported as long the Chinese consumer continues to spend at an increased rate. Read the rest of “China: The difference between recession or depression” or post a comment