豪华品牌在中国： 第IV部分
零售在中国的豪华清楚地提出巨大的机会，而且风险和挑战。 除升高竞争之外象在新兴市场之中共同的，最重大和相关挑战为豪华品牌有关知识产权(IPR)章程、时间表为回收投资，低豪华商标意识、兴旺的中国旅游业和有限的零售基础设施。
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中国品牌哲学
它是您的公司本体的一个重要部分; 它是公司的面孔，并且它是事务和客户之间的连接。 在许多方式品牌可能帮助做您的事务，或者它可能有效地毁坏您，在您甚而开始之前。 难怪拟定一个有效的品牌战略和发现固有名称对于您的品牌可以是很多象走一条绳索，特别是在国家，每个音节逐字地似乎有一个更加深刻的意思。 如此怎么做Vladimir Djurovic， Labbrand的创建者咨询，有限公司。 -上海根据品牌战略、中国品牌命名，趋向&预期公司-设法是很成功的？ “它是一个创造性的工作，它是关于卖样式”。
它不是给中国带来Vladimir Djurovic的淘金热。 “I was highly interested in the Chinese culture and the linguistic aspect of it. After mastering several other languages, I found a great challenge in learning Chinese. When I took my first course, my teacher wrote one single sentence on the blackboard. It consisted of five characters and we spent an hour and a half to figure them out. From that moment on, I was passionate about Chinese. From that moment on, I was passionate about Chinese. And by now of course it has become more than a means of communicating in the Chinese environment: it is a necessity to do my job. Mandarin is my key instrument.” Read the rest of “Chinese Brand Name philosophy” or post a comment
