What does your Chinese translation say about your company? You may be surprised…
“I hired a student from a local university to do my translation…and it ended up hurting my reputation.”
This was the story I heard from a business contact I met with a couple of weeks ago. He works for a large chemical manufacturer with a presence in China, and they needed their website translated into Chinese. His choice was to hire a local student from China for the job. Once he presented the translation to his Chinese business partners, they weren’t impressed — the errors actually made him and his company look less professional in their eyes.
