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It is believed that China offers unprecedented possibilities for economic success in any sector. The country has a large well-educated population and employees work hard against competitive salaries. Roaring stories about business success follow one after another. City-life has improved dramatically and consumption is, after 20 years non-stop economic growth, still buoyant.
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June 13th, 2008 by China Business Success Stories
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that marketing and selling in China is ¡®just like home¡¯ through to those ¡¦
Read the rest of ¡°Marketing and Selling to Chinese Businesses - Part 1¡È or post a comment >>
May 29th, 2008 by China Business Success Stories
Data collection in China is an area around which a number of ¡®urban myths¡¯ have developed. The most common of these is the statement that Chinese people (businesspeople or consumers) are unwilling to provide information over the telephone, and that face-to-face interviews are necessary in the majority of cases.
Read the rest of ¡°Business to Business Market Research in China – Part II¡± or post a comment>>