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行銷中國和得到它正確
裡面中國事務書回顧
由大衛德頓市
Every now and again the real truth comes out. Once while I was in grad school (at the now infamous NIU) writing my thesis on Thai/Chinese Corporate Culture my thesis advisor broke her academic façade and turned to me and said, “It’s all just B.S. isn’t it? I mean, it’s all just bribery, no matter what we call it, right?” She then went back into her academic mode and continued talking about “gift giving” and we never talked about “bribery” again.
Now, without betraying my Anthropological roots, I have to say this: the truth is that business in China is just like business anywhere else. Yes there are some things about the system that make it different from anywhere else too, but those traits are not, I don’t think, non-existent in other business cultures. Read the rest of “Inside Chinese Business–Book Review” or post a comment
What the Chinese Want You to Know about Networking
For most foreigners, networking with Chinese can be a little tough. Well, thanks to a question we posted on LinkedIn Answers, we’re hoping to make things a little clearer. In brief:
They’re not that different
People often get so caught up in the differences that they fail to see the similarities between Chinese and western cultures. Just be yourself and don’t worry …
Read the rest of “What the Chinese Want You to Know about Networking” or post a comment >>
An outstanding successful executive in North America, not in China
The Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.
The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…



































