Marketing-China and Getting it Right

March 20th, 2008  by China Business Success Stories

Marketing-China and Getting it RightChina has become a synonym for future business growth. It is the business nirvana of the 21st century. It is the place to be. Companies are scrambling to get a share of the action. Not a day passes without some company making an announcement of an investment in their future which involves China.

Their reason for this scramble is the expectation of gaining vast increases in shareholder value. Reported performance would suggest that these expectations are difficult to realise.

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Inside Chinese Business–Book Review

March 13th, 2008  by China Business Success Stories

By David Dayton

Unique Chinese Business CultureEvery now and again the real truth comes out. Once while I was in grad school (at the now infamous NIU) writing my thesis on Thai/Chinese Corporate Culture my thesis advisor broke her academic façade and turned to me and said, “It’s all just B.S. isn’t it? I mean, it’s all just bribery, no matter what we call it, right?” She then went back into her academic mode and continued talking about “gift giving” and we never talked about “bribery” again.

Now, without betraying my Anthropological roots, I have to say this: the truth is that business in China is just like business anywhere else. Yes there are some things about the system that make it different from anywhere else too, but those traits are not, I don’t think, non-existent in other business cultures. Read the rest of “Inside Chinese Business–Book Review” or post a comment

What the Chinese Want You to Know about Networking

February 26th, 2008  by China Business Success Stories

What the Chinese Want you to know about networkingFor most foreigners, networking with Chinese can be a little tough. Well, thanks to a question we posted on LinkedIn Answers, we’re hoping to make things a little clearer. In brief:

They’re not that different
People often get so caught up in the differences that they fail to see the similarities between Chinese and western cultures. Just be yourself and don’t worry …

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An outstanding successful executive in North America, not in China

February 18th, 2008  by China Business Success Stories

An outstanding successful executive in North America, not in ChinaThe Bora launch was the most successful new car launch in China’s automotive history. FAW/VW couldn’t make them fast enough.

The Germans, still hurting over not getting their advertising agency, were really smarting because DMG was not following their global policy for advertising and marketing style and format. Yet, sales were phenomenal…

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A China Success Story: Dan Mintz and DMG

February 7th, 2008  by China Business Success Stories

A China Success Story: Dan Mintz and DMGThis is the story of an entrepreneur building a profitable business by beating all the global big guys.
 
Dan Mintz was born and raised in Brooklyn, and was the youngest person to be accepted into the New York Academy of Performing Arts. He started in the movie business as a student extra in the movie Fame. He went to Los Angeles where he furthered his education and experience in film production and created good connections with some of the major movie studios.

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